County Times receives revamp

Old and new: the County Times before, left, and after its redesign

Welsh weekly the Powys County Times and Express has been redesigned and given a new masthead.

It is the biggest change at the 18,000-selling paper since it went tabloid in 1999. The redesign was handled by the Hastings-based Editorial Centre.

Editor-in-chief of North Wales Newspapers, Graham Breeze, said: “It was very much a broadsheet in tabloid clothing following the switch five years ago. Now the County Times is much cleaner and easier to read.

It has better signposting, clearer sections and a new design which is pleasing on the eye.”

Editor Martin Wright said: “For the past couple of years we have really worked on improving the content – we wanted to improve the presentation so it could match the content.”

The revamp has been backed by a radio advertising campaign carrying the slogan “Proud To Be Local”.

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