Country Living magazine’s The Farmer Wants a Wife campaign ended with some unexpected results – 14 marriages and engagements, and six babies with three more on the way.
The results are highlighted in the February issue.
The campaign sought to pair up lonely farmers with female readers who were single and looking for love.
The response was so huge the campaign extended to a television programme broadcast in autumn 2001 on ITV1, which is soon to be followed by a one-off update.
The February issue also includes a survey on romance, which claims rural living has a positive impact on relationships offering “greater intimacy and sexual adventure”.
More than half of the respondents thought that moving to the country had improved their love life in terms of quality and quantity and added a greater sense of “adventure and spontaneity”.
It particularly applied to those aged 25 to 29 who were living with a partner.
According to the survey, 84 per cent of those living in the countryside were sons and daughters of rural families and while public transport, accommodation and lack of nightlife made liaisons difficult, it didn’t stop them indulging in a spot of romance.
By Ruth Addicott