Cosmopolitan among the big fallers as Easy Living is only women's monthly to increase sales

Only one paid-for UK women's lifestyle/fashion magazine saw its circulation increase in the second half of 2012, according to ABC figures.

Easy Living magazine's circulation now stands at 150,020, up 7.1 per cent year on year.

The worst performing titles year on year were More! (down 39.4 per cent to 92,459), Company (down 31.5 per cent to 129,058) and Psychologies (down 25.7 per cent to 77,608).

The period months also saw near-20 per cent declines in circulation for Cosmopolitan(down 18.3 per cent to 308,482), Hello! (down 18.1 per cent to 305,567) and Look (down 19.7 per cent to 225,296).

The biggest circulations were recorded by free titles John Lewis (up 2.3 per cent to 496,000), Asos.com (up 4.4 per cent to 456,973) and Stylist (up 1 per cent to 433,482).

Women's lifestyle/fashion magazine circulations for the second half of 2012 - source ABC



Title Average circulation % year on year change
John Lewis Edition (free) 496,000 2.3%
ASOS.com (free) 456,973 4.4%
Stylist (free) 433,482 1.0%
Glamour 424,077 -9.1%
Good Housekeeping 409,326 -8.7%
Woman & Home 352,586 -7.2%
Cosmopolitan 308,482 -18.3%
HELLO! 305,567 -18.1%
Yours 272,040 -3.8%
Prima 256,053 -9.1%
Marie Claire 255,333 -4.3%
Look 225,296 -19.7%
Red 217,806 -5.8%
Candis 208,425 -7.1%
Vogue 203,356 -3.5%
Elle (U.K.) 194,253 -0.4%
Grazia 186,493 -9.2%
Instyle UK 165,903 -5.7%
Specsavers Magazine (free) 165,203 N/A
Easy Living 150,020 7.1%
Company 129,058 -31.5%
Harrods Magazine (free) 120,666 0.5%
Essentials 117,594 -8.8%
Harpers Bazaar 111,353 -7.2%
Women's Health 102,007 N/A
Vanity Fair 97,736 -4.7%
More! 92,459 -39.4%
Tatler 87,102 -1.0%
Psychologies Magazine 77,608 -25.7%
Ladies First Magazine (Wales) (free) 34,965 -1.4%
WM The Womans Magazine (free) 32,142 -4.7%
U Magazine (free) 27,819 10.2%
Irish Tatler 24,919 4.2%
Image 21,511 1.2%
Stellar 21,012 -7.0%
Social & Personal 20,077 3.2%
VIP Magazine 20,048 -0.8%
No1 Magazine 17,395 -6.8%
RSVP 17,075 28.3%
Prudence 11,441 5.4%

 

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