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Press Association wins European Alliance of News Agencies award for London 2012 coverage

Press Association has been honoured by the European Alliance of News Agencies for its coverage of last year’s Olympic Games.

The British-based provider is to be given the Award for Excellence in News Agency Quality 2013 at EANA’s annual general assembly, which will be held in Geneva in September.

During London 2012 PA linked to content across multiple platforms and powered websites such as MSN and the official London 2012 website.

It also translated content in 26 languages to more than 40 countries while handling as many as 144m users at peak times.

“We are delighted to receive this prestigious award from the EANA, which highlights the tremendous commitment and innovation our organisation showed during the games,” said PA managing director Tony Watson.

The EANA board said: “Through a creative combination of editorial skills and advanced technology, the agency took the London Olympic Games opportunity to promote its brand as a provider of multimedia content at an international level.

“The agency’s performance can serve as a benchmark for reporting from big news-gathering events in a time when consumers of news expect speed, accuracy and multimedia experiences.

“It is this combination of traditional editorial quality and innovation for the multimedia environment that the jury wants to recognise by presenting this award for excellence to PA.”



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