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August 29, 2014

DC Thomson launches new children’s gaming magazine

By William Turvill

DC Thomson is set to launch a new monthly children’s magazine, 110% Gaming.

The title, aimed at eight- to 12-year-olds, will focus on multiplatform gaming and entertainment.

The first issue of 110% Gaming goes on sale on 15 October for £3.50 and it will also launch with a website, a YouTube channel and on social media.

Editor Gareth Whelan said: “We’ve taken a completely fresh approach to this title and we believe that it’s unlike anything else in the children’s marketplace.  Our research showed a gap in the market for an age-appropriate gaming title and we’re confident that 110% Gaming will appeal to kids and to their parents.

“The magazine promotes imagination, storytelling, creativity and problem solving.  As well as reviews, walkthroughs and technical info we are also bringing games to life – kids get to know the characters and their surroundings in a whole new way.”

DC Thomson already publishes children’s magazines including the Beano, WWE Kids and Animals and You. 

DC Thomson head of circulation Iain McKenzie said: “DC Thomson is a trusted children’s publisher and the magazine features compelling editorial content. We have had a fantastic response from retail buyers to the magazine, and we are confident that 110% Gaming will be a huge success.”

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