Consultation period over as Eve closes

Women’s monthly Eve has finally closed after owner Haymarket Media Group failed to find a buyer during a period of consultation.

A Haymarket spokeswoman would not confirm exact redundancies, but said that less than ten of the 56 staff employed on the title – 30 of which were editorial – have been redeployed within the company.

Editor Nic McCarthy has been confirmed as being one of the staff made redundant.

The spokeswoman said: “We can today regrettably confirm the closure of women’s title Eve and its associated brand activities.”

The magazine’s car website for women, Evecars.com, will continue to operate.

Eve was launched by BBC magazines in 2001 and was bought by Haymarket Media Group in January 2005.

Editor McCarthy, who formerly edited celebrity weekly OK!, was appointed in December 2007 and oversaw a redesign to aim the title at ‘smart and fashionable’ women.

The redesign failed to turn around a sales decline, with the title dropping 5.1 per cent year-on-year for the first half of 2008, down to 155,076.

Commenting in September at the beginning of the strategic review, Haymarket Consumer Media managing director Kevin Costello said: ‘Eve is making an unsustainable level of loss that is exacerbated by the recent ABC decline, the continuing strength of its key competitors and uncertain conditions within the UK economy generally.”

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