The merger of the World Association of Newspapers and Ifra was today confirmed.
The Wan board agreed to the marriage at a meeting in Barcelona recently. Now Ifra’s board has followed suit.
The merger comes into effect on 1 July. The new group will be called Wan-Ifra.
“The reasons are simple: the industry wants it, and a merged organisation will be stronger than each organisation alone,” the pair said in a statement today.
“Wan and Ifra have built up several similar and corresponding products and services in recent years.
“Therefore it is the right time to join forces to combine our strengths and expertise.”