Men’s lifestyle magazine GQ is set to launch its 17th international edition later this year in China.
Publisher CondÃ© Nast announced today that a Chinese version of the title would launch in October in partnership with the China News Service agency.
The magazine joins stablemates Vogue, Self and Modern Bride which are already published in the country.
CondÃ© Nast International chairman Jonathan Newhouse said: “GQ is a flagship title of CondÃ© Nast. We believe the magazine will be a success in the Chinese market.”
Today’s announcement is the latest step in the magazine publisher’s global expansion plans.
CondÃ© Nast publishes 126 titles – including GQ, Vogue and Vanity Fair – in 23 markets around the world.
But Newhouse has warned recently that the opportunities for further growth are limited.
Speaking at the Fipp World Magazine Congress in London in May, he said the industry was running out of places to expand “unless space exploration turns up some overlooked readers on Mars”.
“There are markets left to develop but with a few exceptions they tend to be smaller and less wealthy,” he said.
“We no longer have the possibility to develop by expanding our most profitable brands into the richest virgin markets.”