The Mail on Sunday posted its best monthly sales of the year in July with circulation soaring above 2.4m, boosted by free CDs.
A free double CD last month gave the MoS its biggest one day sale since the death of Princess Diana.
Editor Peter Wright said: “All newspapers need to run effective promotions.
We did the first CD and put a lot of effort and effort into it and try very hard to do CDs that reflect the quality of the paper. ” The latest ABC figures show that The Independent’s tabloid revolution is still paying off. Although The Independent is no longer making big gains each month, it was the only quality daily to show an increase in July on June. Its average daily sale of 262,086 is the highest since October 1997, and is a rise of 21 per cent on the same period last year.
The Times, despite its tabloid version, was down by 1.6 per cent. The biggest faller in the quality daily sector was The Guardian, down 4.5 per cent on June.
In the daily popular sector, The Sun and Daily Star both reported month on month increases. The Star’s monthly average in July of 919,103 was its highest this year. The big fall in sales at the Mirror, blamed by management on the fake Iraq torture pictures, appears to have slowed under new editor Richard Wallace.
Scottish titles The Herald and the Sunday Herald are now listed in the national ABC figures. It means their figures will be able to be compared each month with arch rivals The Scotsman and Scotland on Sunday.
By Jon Slattery and Jean Morgan