The Financial Times has recruited a handful of new writers to revamp its top-selling Weekend FT Saturday edition, writes Dominic Ponsford.
Founder of seminal style magazine Wallpaper Tyler Brûlé has been taken on to write a regular trend-spotting column and Conservative MP and Shadow Cabinet member Tim Yeo is to write a monthly piece about golf.
Food and wine coverage is to be expanded with contributions from Jancis Robinson, Nick Lander and chef Rowley Leigh, who has been poached from the Sunday Telegraph.
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The Financial Times Magazine, which is included with the Weekend FT, is to have a new weekly column on culture by arts writer Peter Aspden, a slot called All the Rage about unusual fads and crazes and a weekly piece called The Guru.
Weekend FT editor Richard Addis said: “In a nutshell, our strategy is quality, not quantity. We’ve never been the biggest paper in terms of sections and number of pages and we don’t want to be. We are not adding more pages or sections, we are just trying to push up the quality of the writing.”
The Saturday edition of the FT is the title’s biggest sale of the week and has a different readership profile from the weekday paper.
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Addis said: “We are thrilled to expand our cast of colourful and eclectic writers. Rowley Leigh is one of the UK’s leading food writers and, with Jancis Robinson and Nick Lander, will form the most compelling food and drink team in the business. Tyler Brûlé will bring his unique brand of style writing and opinion to our Weekend team, and our unmissable new features and columns will give our readers an even better Weekend read.”
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