A clubbing magazine launching next week promises to focus on previews and listings rather than drug culture.
The Good Club Guide will feature less about the lifestyle of clubbers and more on providing information and listings for the UK and abroad. It is produced by Hedrush Media, the publisher of International DJ (iDJ).
“Other magazines have been very much focused on the drug side, but this magazine will be moving things on a bit – where to go and what the really good nights are – rather than lifestyle,” said Hedrush managing director Chris Kempster.
The monthly will be super A5 format and will be distributed free in the UK and Ibiza over the summer. A total of 20,000 copies will be cover-mounted with iDJ, with a further 15,000 distributed on Ibiza and on flights to and from the island.
Copies will also be available free over the internet and in selected clubs and bars across the UK. Kempster, a former senior editor of Future’s music titles, said: “The domination of the superclubs in the late Nineties has given way to a far broader range of clubbing options – there are more smaller, music-led nights now, as well as the bigger nights and events we’re used to. Clubbers now expect value for money and a wider choice.”
Hedrush acquired iDJ from Future two years ago and The Good Club Guide is its second launch.
Russell Deeks, editor of iDJ, is currently editing both titles, but Kempster is planning to recruit a full-time editor, art editor and staff writer over the next few months.
By Ruth Addicott