Closer sells half a million for first time since launch

By Alyson Fixter

Sales of celebrity weekly Closer have passed the half-million mark
for the first time since its launch two years ago, with a 31 per cent
increase in sales year-on-year.

The Emap title has achieved the greatest rise in the women’s weekly
market, followed by Northern & Shell’s New! , with a rise of 18 per
cent in the same period.

Meanwhile, The National Magazine Company
has released sales figures for its new celebrity and real-life weekly
Reveal , despite making an announcement earlier this month that it
would not do so.

Magazines do not usually release ABC figures
until at least six months after launch; Reveal hit the news-stands just
five months ago.

But NatMags recently stepped out of line with
the industry by deciding to release monthly ABC figures as a way of
developing greater transparency for advertisers. Its decision not to do
this for Reveal led to industry rumours that sales of the mag had
fallen to just over 100,000 compared to more than 300,000 for its
launch issue.

Now NatMags has announced that the title is selling an average of 239,907 per issue.

Colin
Morrison, chief executive of ACP-NatMag, said: “Consumers are telling
us they love this product and that’s translating into positive news
stand sales. The 10 issues of Reveal published during this period are
on target.”

NatMags is believed to be planning to launch a weekly
title called Real People later this year, while Take 5 from Express
Newspapers is due out later this month.

In the real-life sector, Take A Break is still the undisputed market leader, with steady sales of 1,222,774.

Its
closest rival, IPC’s Chat , achieved a year-on-year increase of 5 per
cent to 636,310, but is still lagging well behind Bauer’s Take A Break .

Pick
Me Up , the new-generation real-life weekly from IPC, is due to
announce its first sales figures in August, but chiefs at IPC claim it
is already exceeding expectations.

IPC’s Now , the UK’s best-selling celebrity magazine, reported a 5 per cent year-on-year increase to 619,186.

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