City AM readership beats FT in poll

By Lou Thomas

The editor of new financial freesheet City AM has spoken of his
pride at beating the Financial Times in a readership poll in London as
it gears up to launch editions in other major cities across England and
Scotland.

David Parsley said an independent NOP poll revealed that when
workers around the City and Canary Wharf were asked: “What paper did
you read today?”

more had read City AM than the FT.

The
launch distribution on 5 September of 60,000 has increased now to
85,000 giving an estimated readership of 100,000. City AM is now
proposing to launch in Edinburgh, Leeds, Bristol, Manchester and
possibly Birmingham early in 2006.

It also plans to increase the number of distribution racks inside city firms.

Racks are already at Merrill Lynch, Lehman Brothers and Deutsche Bank.

Parsley
said: “We shift thousands a day within the offices around the city. If
you’ve got a firm with 5,000 people in a building like some of the
towers have around London, then we’ll stick 1,500 copies in and they
tend to pretty much all go.”

He added: “We’ve overtaken the FT in London in three months and that is what we’re most proud of.”

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