Every quality Sunday and daily national newspaper recorded a year-on-year drop in circulation in November – with The Guardian, The Observer, Financial Times and The Times suffering sharp dips.
According to the latest figures from the Audit Bureau of Circulations, published today, the Financial Times had an average global circulation of 401,072 in November, a fall of 9.2 per cent on the same month last year.
The UK and Ireland edition of the FT had an average circulation of 119,868 last month, down 16.34 per cent from the 143,269 it circulated last November.
News International daily, The Times, had an average circulation of 563,262 last month – down 9.42 per cent on November last year.
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Telegraph Media Group’s Daily Telegraph had an average circulation of 744,151 last month, a drop of 5.65 per cent year-on-year, while Independent News & Media’s Independent dropped to an average circulation of 186,557, a fall of 7.24 per cent year-on-year.
Guardian News & Media’s daily, The Guardian, recorded an average daily circulation of 305,240 in November, a drop of 14.83 per cent year-on-year.
The Guardian’s stablemate, The Observer, recorded a similarly large circulation fall. GNM’s Sunday paper had a circulation of 372,669 last month, a year-on-year drop of 16.06 per cent in the month when executives at the publishing company announced further 100 job losses and outlined a plan of cuts at GNM that would result in a slimmed-down version of the paper from the New Year.
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A large part of the double-digit circulation falls at The Guardian and The Observer can be attributed to GNM’s decision in August to cease distribution of bulks – copies readers can pick up free from hotels, airlines and gyms.
Month-on-month The Guardian’s circulation fell just 2.13 per cent from the 311,878 it averaged in October. Month-on-month the circulation of The Observer rose 1.57 per cent.
Behind The Observer, the second biggest faller in the Sunday market was Independent News & Media’s Independent on Sunday. It had an average weekly circulation of 156,517 in November, a drop of 5.75 per cent year-on-year.
The Sunday Telegraph averaged a weekly circulation of 577,201 in November, a drop of four per cent year-on-year, while News International’s Sunday Times circulated an average 1,171,457 each week last month, a year-on-year drop of 4.26 per cent.
Qualitiy dailies
The Daily Telegraph: 744,151,-5.65
Financial Times: 401,072, -9.20
The Herald: 56,746, -9.57
The Guardian: 305,240, -14.83
The Independent: 186,557, -7.24
The Scotsman: 46,300, -7.78
The Times: 563,262, -9.42
Quality Sundays
Independent on Sunday: 156,517, -5.75
The Observer: 372,669, -16.06
Scotland on Sunday: 58,595, -6.10
Sunday Herald: 43,173, -0.79
The Sunday Telegraph: 577,201, -4.00
The Sunday Times: 1,171,457, -4.26
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