China's national news agency placed full-page advert celebrating its Olympic heroes in Times

The advertising feature by the Xinhua News Agency of China in the Times

In case you missed it, the official press agency for the People’s Republic of China placed a full page advertising feature in the Times celebrating its Olympic athletes.

The advert, titled China Heroes, appeared yesterday in the paper – which also ran a souvenir 16-page pull-out about Britain’s own Olympic athletes.

Team GB recorded the biggest medal haul in more than 100 years at the Rio Olympics with 67 medals and 27 golds, beating China to second place by one gold medal.

The page was clearly marked out as an “Advertisement Feature by Xinhua News Agency” and included five apparent news items.

Headlines included: “Self-titled ‘strongest man on earth’ looks to ants as symbols of strength’ about gold-medal-winning weightlifter Long Qingquan and “Sun shines in victory for the ages” about 2oom freestyle champion, swimmer Sun Yang.

The advertising feature by the Xinhua News Agency of China in the Times
The advertising feature by the Xinhua News Agency of China in the Times

A tweet from the Xinhua News Agency’s sports division (@XHSports) in the second week of the competition included a screenshot of the medal tally with China trailing Team GB.

It said: “You kidding me? The country which has never finished above China is about to…” but was quickly deleted; although but not before being screen-grabbed by another Twitter user.

Xinhua sports Rio Olympics TWEET

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