Charlie Hebdo coverage helped Mail Online reach record 225m website browsers in January

Mail Online hit a new monthly website traffic record of 225m monthly browsers in January, according to ABC.

Its biggest traffic days were 7 January (the day of the Charlie Hebdo massacre in Paris) and 8 January when it attracted 15.6m and 15.7m browsers respectively.

Around one third of Mail Online's traffic comes from the UK (or 69.5m monthly unique browsers according to ABC).

ABC counts different devices accessing a site (rather than different people).

The Guardian remains the second most popular UK national newspaper website with an average of 7m daily browsers and 122m across the month, according to ABC.

The fastest growing website audited by ABC in January was the Liverpool Echo, which rose 122 per cent year on year to an average of 426,584 daily browsers.

The Manchester Evening News was the second fastest growing UK newspaper website in January, up 119 per cent year on year to 562,843.

Both sites appear to be reaping the benefits of digital-first relaunches by publisher Trinty Mirror with more emphasis given to rolling news.


Product Avg daily browsers % change period on period % change year on year
MailOnline 13,949,793 13.94 18.53
theguardian.com 6,996,926 18.6 39.91
Trinity Mirror Group – Digital 6,386,308 35.94  
Mirror Group Nationals 4,782,898 36.3 95.23
Telegraph 4,144,592 19.97 22.5
The Independent 2,488,481 18.66 60.43
Trinity Mirror Regional Network 1,918,486 36.65  
Metro 1,278,354 8.37 21.63
express.co.uk 878,858 19.3  
dailystar.co.uk 668,437 33.68  
Manchester Evening News 562,843 35.69 119.48
Liverpool Echo 426,584 61.16 121.65
Evening Standard 338,175 24.11 36.91
Wales Online 222,337 24.64  
Birmingham Mail 203,869 39.79  
Newcastle Chronicle 194,028 24.51  
Teesside Evening Gazette 82,665 14.45  
Daily Post (Wales) 63,795 50.66  
Huddersfield Daily Examiner 51,861 33.6  
Coventry Telegraph 49,954 15.05  
The Journal 15,636 23.26  

 

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