A magazine show based on the work of Glamour’s editorial team is to be broadcast on Channel 4 this autumn.
The 10-part series, G Girls, follows the team as they attend fashion shows, shopping trips, spa holidays and interviews with celebrities.
Each 24-minute programme is broken into three- or four-minute pieces, with the stories seen through the eyes of the models, photographers, make-up artists, stylists, designers and hairdressers who work with Glamour staff.
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Executive producer Melanie Leach said she wanted to offer Channel 4’s T4 strand viewers a behind-the-scenes look at shopping and celebrities and searched for a magazine to work with. She talked to several women’s glossies, as well as teen titles such as CosmoGIRL! and Bliss, before deciding to work with Glamour.
She said: “Glamour was my number-one choice because it was already making waves. And when I met the team they were young and full of life, so I chose them. Also, the breadth of content in Glamour allowed us to do so many shows.”
She believes the programme will be a broadcasting first. “It is a hybrid format and we don’t believe anyone has done this before in the UK.”
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G Girls will have an accompanying website on which viewers can win items covered in the show.
Simon Kippin, publishing director of Glamour, said: “I am delighted that Glamour is working with production company Twofour and Channel 4 on what will be a very fast-paced and glamorous new television series.
“We are very excited about this ground-breaking TV debut for Glamour.”
By Mary Stevens
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