Cedar appoints new management team

Fresh from winning a raft of new business deals, contract publisher Cedar is reorganising its senior team.

Deputy
managing director Clare Broadbent, who has been with the firm since
1992, becomes managing director following Jules Rastelli’s departure.

Broadbent
said: “Organic and new business growth has been fantastic. We have the
talent in place to make sure our reputation for creative and business
innovation continues.”

Editorial director Mark Jones takes on additional responsibility for new business and strategic development.

Promising
a radical new look for British Airways’ publications, he said: “This is
a very broadly based agency these days. BMW and the London magazine
will both have a creative overhaul this autumn and the Tesco account is
producing some amazing results.”

Creative director Stuart Purcell
will lead a drive to raise Cedar’s profile still further. He said: “We
already publish the APA customer magazine of the year, Nikon Pro. The
next year is going to see even more radical and bolder magazines.”

Justine Daly, director of British Airways Media, takes on the newly created role of commercial director.

Rastelli,
who is looking to pursue new projects, said: “I’m sure Cedar will
continue to go from strength to strength, and I wish all the staff and
clients all the best for the future.”

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