Businessweek to launch editions in Europe and Asia

Bloomberg will launch two new regional editions of its Businessweek title in Europe and Asia next year.

While it was unable to confirm print circulation figures for the two titles, circulation of the weekly business title will rise from 900,000 to 980,000 when they go live in early 2012.

In a press release the company said it had ‘seen a strong pattern of growth since relaunching in 2010’and the new regional editions demonstrated its commitment to ‘continued investment”.

The global edition of Bloomberg Businessweek posted a 14 per cent increase in advertising pages year on year in the first half of 2011, the company said, and the magazine added 37,000 digital subscribers in the second half of 2010, up 7 per cent year on year, according to ABC.

Bloomberg Businessweek president Paul Bascobert said: ‘Bloomberg Businessweek has been consistently growing and we’re building on this strong momentum and reader demand to expand our audience in the European and Asian markets.

‘We’re excited to be able to provide our readers and advertisers with new, regionally-focused products by tapping into Bloomberg’s incredibly vast global network of editorial staff. Our ability to raise the rate base is a strong indicator that our investments in the brand are paying off.”

The European and Asian editions of Bloomberg Businessweek will feature content from the global edition of the magazine combined with regional reporting from its 800 reporters in Europe and 500 in Asia. The European edition will cost £3 per issue, or €4.95.

The magazine is also published in Chinese, Thai, Indonesian, Turkish, Arabic, and a new Polish-language edition will launch later this year.

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