Business Week: new look
Business Week has unveiled its biggest overhaul in 20 years.
The new look appeared on newsstands this week with the cover story “Is Wal-Mart Too Powerful?” It includes design changes to the cover, new typography and fonts, bolder photographs and a restructuring of the editorial content.
The contents table has been made easier to use with bigger type and more striking photography and the “upfront” section has been expanded from two to three pages with bolder use of graphics. The revamp also sees the comeback of the “personal business” section in the back pages, following its first introduction to the magazine more than 50 years ago.
Business Week’s art director Malcolm Frouman worked on the design with Maryjane Fahey and David O’Connor of Fahey O’Connor Design.
The magazine is published in the US, Europe and Asia by McGraw-Hill.
It has a circulation of nearly 1.2 million and reaches 5.7 million readers worldwide every week.
By Ruth Addicott