Bucking the falling trend

The Scottish Sun is helping its parent at Wapping to buck the
national trend of tabloid falling sales, with eight months of
circulation increases in a row.

Editor Rob Dalton sent an e-mail
to his staff thanking them for their “tremendous commitment and hard
work”. The official ABCs for August, he told them, show that compared
with 2004, their paper had put on an extra 13,054 copies daily,
bringing total sales to 359,765 – up nearly 3.8 per cent.

Dalton’s
memo compared the Scottish Sun’s sales with those of the rival Daily
Record at 426,615, a fall of 5.3 per cent and 23,941 copies, he said.

“That
narrows the average Monday- Saturday gap to just 66,850, slashing the
difference by 36,995 copies or 35.6 per cent in a year,” he wrote,
adding: “The Scottish Daily Mirror [like the Record owned by Trinity
Mirror] dropped another 7,895 copies year-onyear [-13.7 per cent] to
49,565.”

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