The British Society of Magazine Editors has revealed the shortlist for its Innovation of the Year award.
The prize is given to the magazine with the most original idea that had an impact on the title and even the market. Shortlisted this year are: Lorraine Candy, Cosmopolitan, Rape Stoppers campaign to set up the first 24-hour national phone line for victims of rape.
Helen Johnston, Bliss, campaign to bring a US-style prom to the UK to replace the school leavers’ disco.
Rosamund Kidman-Cox, BBC Wildlife Magazine, collectable Pocket Field Guides.
Lindsay Nicholson, Good Housekeeping, Race for the Future campaign, encouraging girls to think again about careers in science.
Damian Wild, Accountancy Age, Electronic Editions, including three new electronic editions, the full magazine, one regional and one specialist.
The results will be announced at the BSME Awards dinner at the London Hilton on 24 November.