British Sky Broadcasting today reported full-year adjusted operating profit up 4 per cent to £780m on revenue up seven per cent to £5.3bn.
Sky now claims to reach 9.4m subscribers.
Jeremy Darroch, chief executive, said there are plans to improvie the company’s image by expanding its “Bigger Picture” programme in the year ahead.
“As customers become more careful about the companies they do business with, we believe that reputation will become increasingly important. Our Bigger Picture programme focuses on making a positive contribution to UK life in three areas: the environment, sport and arts. To give just one example, as part of our partnership with British Cycling, we aim to get one million more people cycling for fun and fitness by 2013 through our Skyride programme of mass-participation rides across the UK.”
The average revenue per household Sky subscriber increased to £464 driven by the company’s expansion into high definition services, broadband and telecoms.