Brand managers to help Incisive's integration

Incisive Media has made a number of editorial promotions as part of its bid to tighten integration of print and digital.

Two titles – Computeractive and Personal Computer World – will be under the control of brand editors, managing the editorial process across all publishing platforms.

Paul Allen has been promoted from deputy editor to editor of Computeractive, the fortnightly home technology magazine.

He is also responsible for its website, which hosts the new Computeractive TV service.

Kelvyn Taylor has also been promoted, to editor of Personal Computer World. The titles are within the Personal Technology Group (PTG) of Incisive.

Allen has been deputy for the past three years on Computeractive, and is a regular contributor to Incisive Media's PTG titles' Personal Computer World and Active Home.

Taylor first joined VNU, now part of Incisive Media, as deputy editor of PC Magazine and later oversaw the re-launch of VNU test labs in 2002.

Allen and Taylor will report to Dylan Armbrust, group editor-in-chief of the Personal Technology Group.

Duncan Tickell, publishing director of Incisive Media's PTG portfolio, said: "We have restructured our editorial teams to better reflect how our readers' habits are changing.

"Increasingly they are using a combination of print and online sources to get informed and be entertained.

"This fits perfectly with our Total Media approach to publishing, whereby we use every possible platform as a means of distributing information."

The company, which recently bought VNU Europe's UK operations, has unveiled a new look for its Active Home title, which is being positioned as a consumer lifestyle publication.

The first edition of the bimonthly magazine is set to hit the newsstands on Friday.

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