Bloomberg seeking magazine, broadcast and online expansion

Bloomberg has appointed the former editor-in-chief of Time Inc magazines, Norm Pearlstine, to the new role of chief content officer with a remit to expand the financial newswire’s activities in other media.

Bloomberg editor-in-chief Matt Winkler told the Financial Times that Pearlstine would seek growth for Bloomberg’s television, radio, magazine and online products.

Pearlstine, who leaves a job as a media advisor to the Carlyle Group, told the FT he would take time to learn about Bloomberg’s businesses before deciding how the company could expand its magazine portfolio beyond Bloomberg Markets.

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