The computing firm Dell no longer treats bloggers as “lower-tier journalists” according to PR Week. (Subscription only)
Dell’s head of digital media and comms Kerry Bridge told the magazine’s Social Networking and Blogging conference this week that she now had an entire team of people employed to monitor and contact “key digital influencers”.
In 2005, and consistently for many months after, journalism consultant Jeff Jarvis slammed Dell’s customer service, eventually plunging the company into what was dubbed in newspapers on both sides of the Atlantic as “Dell Hell” – its share price droppped 42 per cent in June that year.
Jarvis later praised Dell for changing the way it interacts with customers.
Last month several blue chip US companies, including Dell, Coca-Cola and Microsoft formed a corporate Blog Council, another sign big business is being forced to take bloggers seriously.