Seasoned watchers of Trinity Mirror are beginning to train their eyes on Birmingham. Specifically, their gaze is becoming fixed on flagship regional daily The Birmingham Post. Its future, they feel, will be a real indicator of where the company is heading with its regional operation.
Currently editorless, and with a circulation well under 20,000, it is easily the worst performing of all regional morning papers, despite targeting the country’s second city. Yet it is still a beautifully crafted title – particularly for the business community, as evidenced by its recent win in that category of the Regional Press Awards.
Now details emerge of a consortium led by former editor Nigel Hastilow wanting to buy the title.
Trinity apparently has no desire to sell. But will it back a full relaunch – as it generously did for sister title the Evening Mail – or are the rumours of a 24-hour joint operation closer to the mark? Some of the answers should emerge when Sly Bailey’s strategic review is complete. And then Trinity’s regional journalists may feel somewhat clearer about the way the wind is blowing.