View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
May 3, 2007updated 17 May 2007 11:30am

Birmingham Mail scores with special edition on Premiership promotion

By Press Gazette

The Birmingham Mail pulled out all the stops to produce a special edition celebrating the promotion of Birmingham City FC to the Premiership this weekend.

Mail journalists worked over the weekend to report the Blues' win over Sheffield Wednesday and Derby's loss to Crystal Palace on Saturday.

At 3.30pm a full shift of journalists, photographers and planners started a late afternoon shift to bring out the special paper, which included eight pages packed with pictures and reaction from ecstatic fans as well as a separate eight-page pullout section on the Blues' return to the top flight.

The paper was brought off stone early at 1am so that the first edition was available as soon as the shops opened.

Later editions were updated with live pictures of celebrating fans, while all editions of the Mail were boxed out by 17 per cent to meet the expected demand.

Editor Steve Dyson said: "When the Blues were last promoted to the Premiership in 2002, we experienced a 17 per cent sales uplift."

He added: "The team were ready and willing to make a huge effort to ensure that we enjoyed a similar experience this time."

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network