Billion boost for Take A Break

Market-leading women’s weekly Take A Break has sold its one-billionth copy, according to publisher Bauer.

The
real-life magazine, launched in March 1990, sells more than 1.2 million
copies a week, almost double that of nearest competitor, IPC’s Chat.

The
milestone comes during a period of expansion for the women’s weekly
market, with two major launches already this year and more to come.

Hubert
Burda Media last week launched into the UK market with Full House, a
mix of real-life and celebrity, while IPC launched Pick Me Up, aimed at
a younger, funkier audience.

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