The Gazette in Blackpool was inundated with requests for its
luminous green wristbands after local celebrities helped to promote
them in the paper’s AllStars youth and junior sports supplement.
Blackpool FC manager Colin Hendry behind the promotion, all 2,500 of
the free bands, bearing the “AllStars supports fair play”branding, were snapped up in just three weeks.
David Helliwell said: “Since its launch at the beginning of the year,
AllStars has received lots of positive support from schools, parents
and local leagues. We wanted to do something to build on that awareness
and this seemed something a little different and to fit in perfectly
with the age group of children we feature every week.”