Best magazine revamped with more 'practical' content

The National Magazine Company has today relaunched its weekly women’s title Best introducing a string of new features in a bumper-sized issue.

The new-look magazine features a new cooking column by Celebrity Masterchef winner Nadia Sawalha and consumer advice from Watchdog’s Matt Allwright.

The publisher claims the title has been redesigned after reader feedback showed they wanted less gossip about celebrities and more practical advice from experts.

Natmag says its revamp will include money-saving ideas and aspirational content about food, travel, shopping and entertainment.

The magazine will now also include a 20-page organiser for readers to cut-out-and-keep every week.

Jackie Hatton, editor of Best, said: “New Best still has breaking showbiz news and great television exclusives but it’s about so much more, so look out for clever craft ideas, fabulous affordable fashion, inspiring beauty and no-nonsense health advice for the whole family.

“Plus the brand new Best Organiser offers a money and time back guarantee each and every week.”

Best is the 26th biggest selling actively purchased magazine in the UK, according to the most recent figures from the Audit Bureau of Circulations.

According to ABC, the title had an average circulation of 302,309 each week during the first six months of 2010, a year-on-year rise of 1.8 per cent.

Last week IPC Media-published monthly title Essentials revealed that it has decided to embark on a no-celebs or models on the cover policy from October, in response to reader research. It grew sales by 12.9 per cent year on year to 115,432 in the first half of this year, according to ABC.

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