Belfast Telegraph goes tabloid

The Belfast Telegraph is seeking to stop its circulation decline by launching a tabloid Saturday morning edition on February 19.
 
The weekend paper will be up to 128 pages and promises to have more news, lifestyle, sport and a weekend property guide.
 
The Belfast Telegraph is one of the last broadsheet evening newspapers in the country and has a cover price of 50p.
In the last round of six-month ABCs it was more than 10 per cent
down year-on-year, partly due to a large reduction in bulk sales.
 
The new morning tabloid edition has a cover price
of 60p and will be available from 7am across Northern Ireland. A later
edition will be available from early afternoon with updated news and
sport.
 
The Independent News & Media-owned paper
currently has a Monday to Friday circulation of 94,602 and sells 79,020
on Saturdays.
 
Editor Ed Curran said: “Our research has shown
there is great demand to extend the Belfast Telegraph franchise into
the Saturday morning market. People have more time to catch up on news,
focus on interests such as sport and travel, enjoy lifestyle features
and generally relax with a good quality read.
 
“The cover price of 60p on a Saturday represents excellent value for money in what is regarded as a highly competitive market.”
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