The launch editor of Campaign who later found TV fame as “The Beer Hunter” on Channel Four has died after a ten-year battle with Parkinson’s disease.
Michael Jackson, who was 65, came up with the name “Campaign” after Haymarket bought and relaunched World’s Press News.
Campaign magazine reported today: “Renowned for his blunt Yorkshire wit, Jackson injected hitherto unseen professionalism and humour into the trade magazine sector, setting the campaign tone for years to come.”
He left Campaign in 1969 and wrote The English Pub in 1976. He later presented the 1990 Channel 4 series The Beer Hunter and wrote for a number of publications about beer.
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