BBC Wildlife Magazine today unveiled its first redesign since 2006.
Publisher BBC Magazines said the new look mag had been given a ‘comprehensive cover-to-cover revamp’following “extensive reader research”, which culminated in changes including a modern new font, a pared-down colour palette, a revised flat plan and new content and sections.
Reader research has resulted in more prominence for the core areas of British wildlife, photography, conservation stories and nature guides.
In a release BBC Magazines said: ‘The tone of the new-look magazine is consistently authoritative yet accessible with more space allocated to the title’s panel of leading experts, which will now include Bill Oddie as a new monthly columnist.
“The magazine has been given a cleaner design throughout to make every page more inviting, and updated layouts and a grid change allow for a greater emphasis on the title’s beautiful photography.
‘Section openers and clearer signposting make the magazine easier to navigate, while the division and positioning of sections encourages greater variety in pace and tone. The cover has been given a dynamic, high-impact new look to have greater impact on the newsstand.’
Publisher Jemima Ransome said: ‘BBC Wildlife Magazine’s exciting new look capitalises on the public’s enthusiasm for the natural world.
‘The new design brings readers a wealth of wildlife experiences through stunning photography and informative articles that shed new light on popular species.”
The first issue of the redesigned magazine, which costs £3.80 and has a monthly circulation of 42,257, went on sale today.