BBC says audience for international services has grown to 348 million per week

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The BBC claims that the total audience for its international services has grown 12 per cent year on year to 348 million.

The breakdown is:

  • TV: 162m
  • Radio: 147m
  • Digital (including social media): 80m.

The BBC uses its own methodology to de-duplicate these figures to come up with its weekly audience total.

This figure is nearly all outside the UK, but also includes those inside the UK tuning in to the World Service and watching the BBC World News television channel.

The BBC claims that its biggest audiences outside the UK are as follows:

  • US and India: 35m
  • India: 23m
  • Pakistan: 13m
  • Iran: 12m
  • Egypt: 11m
  • Tanzania: 10m
  • Brazil: 8m
  • Afghanistan: 7m
  • Bangladesh: 6m.

BBC press release here.

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