View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

BBC News cleans up with UK mobile users

By Press Gazette

BBC News and BBC Sport are the UK’s top two online news brands for mobile users according to web metrics company Comscore.

Speaking to the Association of Online Publishers Digital Publishing Summit in London today, managing director for Comscore Europe Herve Le Jouan said that of the country’s 47.5 million mobile users, the two BBC sites receive an average of 3.42 million unique mobile users a month.

Sky News is third with 920,000 unique mobile users a month in the UK and Sky Sports News, which has content-sharing deals with several mobile operators, is fourth with 805,000. On mobile, Sky and BBC attract more visitors than Google News.

The UK has comparatively high mobile internet usage, according to Comscore, with 29 per cent of all mobile users checking their phones for original web content.

Mike Short, head of research and development for mobile operator 02, said: “I would suggest to you that mobile should be part of any media strategy model,” he said. “And it isn’t part of yours then it should be. The one thing mobiles have is that they are the most accessible platform out there.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network