BBC News cleans up with UK mobile users

BBC News and BBC Sport are the UK’s top two online news brands for mobile users according to web metrics company Comscore.

Speaking to the Association of Online Publishers Digital Publishing Summit in London today, managing director for Comscore Europe Herve Le Jouan said that of the country’s 47.5 million mobile users, the two BBC sites receive an average of 3.42 million unique mobile users a month.

Sky News is third with 920,000 unique mobile users a month in the UK and Sky Sports News, which has content-sharing deals with several mobile operators, is fourth with 805,000. On mobile, Sky and BBC attract more visitors than Google News.

The UK has comparatively high mobile internet usage, according to Comscore, with 29 per cent of all mobile users checking their phones for original web content.

Mike Short, head of research and development for mobile operator 02, said: “I would suggest to you that mobile should be part of any media strategy model,” he said. “And it isn’t part of yours then it should be. The one thing mobiles have is that they are the most accessible platform out there.”

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