Former documentary-maker Charlotte Moore has been named as the new controller of BBC1.
She stepped in as acting controller last month after her predecessor, Danny Cohen, moved to become director of television.
Cohen called Moore "a highly talented creative leader" with "a passion for storytelling", while director-general Tony Hall praised her "boldness and originality".
Moore, who will be paid a salary of £240,000, started making documentaries 10 years ago about subjects including African airports and Winston Churchill.
She joined the BBC in 2006 and worked on shows including The Great British Bake Off, Inside Claridges and The Call Centre.
She said: "Running BBC1 is the most exciting and creative job in television and I'm honoured to be taking over as the new controller. Under Danny Cohen's leadership, the flagship channel has enjoyed great success and it's a huge privilege to be part of its future.
"BBC1 has a unique role to play in this country and I'm looking forward to working with many talented people. I'm incredibly excited by Danny's vision for BBC Television and what the future holds in the digital age."