BBC gets a taste for cookery with third food launch

BBC Magazines has launched a third food title for readers looking for simple tips on cooking.

BBC Easy Food will feature a 16-page pull-out barbecue section and simple recipes for food enthusiasts looking to improve their cooking technique.

Sara Buenfeld, former food editor of Woman & Home and Living magazine, is editor.

The BBC said it plans to publish another issue in the autumn and is waiting to see how sales go before committing itself to a fixed frequency.

The title will have a cover price of £1.99 and print run of 120,000.

BBC Easy Food is the third title from the corporation’s ‘Easy’ range, following the launches of home interiors magazine Easy Decorating and Easy Gardening.

Nicki Hill, publisher of the food group, said BBC Easy Food was set to be one of the most important food launches this year. It will sit alongside BBC Good Food and Olive, which launched last year and is expected to reveal its first ABC in August.

By Ruth Addicott

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