Bauer Media has launched an online TV version of its Mother & Baby parenting magazine.
M&B TV will launch in January on Bauer’s parenting portal Askamum.co.uk – the online version of its printed magazines Mother & Baby and Pregnancy & Birth.
The TV service will feature a set of 20 three-minute videos guiding parents through the most common issues effecting new parents. The videos will also be syndicated to video sites such as YouTube and social networks including Facebook.
M&B TV has been devised by Bauer in collaboration with Signal TV. In September, Grazia (also owned by Bauer) launched a series of five-minute weekly ‘webisodes’ featuring a round-up of the latest fashion, beauty, news and entertainment.