Bauer announces U-turn in magazine radio strategy

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Bauer Radio has effectively scrapped an initiative to make its magazine-branded digital radio stations work more closely with the printed titles.

The radio group announced on Friday that it was moving Q Radio and Heat Radio out of the magazines’ offices in London to share resources with Bauer stations in Birmingham and Manchester respectively.

The move, which expected to lead to 15 job cuts, spells an end to a period in which the digital stations were closely linked with the Q and Heat magazines.

Heat relaunched in 2007, switching from a jukebox to an editorial-led station in close collaboration with the magazine journalists.

Q Radio did the same last summer, in a relaunch overseen by former 6Music head of programmes Ric Blaxill.

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