It seems that Associated Newspapers cannot get enough of the new shop which has just opened underneath its HQ on Kensington High Street.
As IÃ¢â‚¬â„¢ve pointed out previously, the Evening Standard and the Daily Mailhave given the new Whole Food Market Ã¢â‚¬’ a food store which sells lots of organic stuff Ã¢â‚¬’ generous plugs.
Not to be outdone, the Mail on Sunday devoted a double-page colour spread on 10 June to the new shop. It even called in the paperÃ¢â‚¬â„¢s royally connected food writer Tom Parker Bowles to give his verdict along with Ã¢â‚¬Å“Rotherham housewifeÃ¢â‚¬ Julie Critchlow (like sheÃ¢â‚¬â„¢s ever likely to make the 350-mile round trip to buy some organic asparagus).
She said it was Ã¢â‚¬Å“fantasticÃ¢â‚¬, but a bit expensive, while Parker Bowles concluded: Ã¢â‚¬Å“It is certainly a place where you can find the very best of British.Ã¢â‚¬
I just hope AssociatedÃ¢â‚¬â„¢s staff are going to get a decent discount for all their sterling efforts to get the shop off to a roaring start.