Art Review has relaunched and is hoping to get its first ABC figure after 50 years on newsstands.
The magazine's July issue will feature a complete new design highlighting the magazine's contemporary art focus and will have a new editorial staff.
Editor-in-chief John Weich said: "We are a magazine of contemporary art and the culture of contemporary art. By contemporary art we mean what is happening now and what is happening tomorrow?"
He added: "We are trying to create a brand, a brand that feeds and taps into work with the contemporary art community."
The independent magazine, which has a circulation of 35,000, is preparing for its first ABC figure this October.
Weich said: "It is a stage-by-stage process. We have already kind of gone through the first initial stage, which is approaching."
New recruits to the title illustrate its growing ambition, with a number of appointments from the style and fashion press.
Editor Mark Rappolt, was a former deputy editor for Modern Painters, senior art director Greg Stogdon previously worked on Tank Magazine, deputy editor Skye Sherwin was deputy editor on i-D and art director Tom Watt worked on Wallpaper* and GQ.
Art Review's previous editor, Rebecca Wilson, stepped down after two years on the title before it underwent its relaunch.
Weich declined to comment on how the overhaul affected former staff at the magazine.