Woman’s Weekly is planning to add more editorial pages and cover subjects such as art and travel, in a bid to appeal to its more intelligent readers.
The move will result in four extra glossy pages written by contributors such as The Guardian’s former assistant editor, design, Michael McNay. The changes are expected to be unveiled after Easter.
Woman’s Weekly editor Gilly Sinclair stressed there were no plans to re-position the title – currently aimed at 50-plus women or to change the editorial.
“We are certainly looking to do some interesting editorial developments. You will see some additions to editorial but it will be along the same lines as what we are doing already,” she told Press Gazette.
“We won’t be losing anything but we will be appealing to the fact that our readers are well read and intelligent and are not particularly enamoured with fluff.”
There is not expected to be any change to the cover price.
By Ruth Addicott