Noguera, left, will become editor-in-chief of spin-off Arena Homme Plus
Emap has brought its men’s fashion spin-off, Arena Homme Plus, closer in line with Arena, resulting in a restructuring of the editorial team.
Arena Homme Plus will continue to have a standalone team but will no longer operate as a separate business.
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It will, instead, be incorporated into the newly created Arena Group at Emap East and receive additional input from Arena staff, who have been given a wider brief.
The move also follows the departure of editorial director Ashley Heath, who worked across Arena Homme Plus and The Face before it was pulled in March.
Arena editor Anthony Noguera will now have a bigger remit and take on the role of editor-in-chief of the Arena group and Arena deputy editor William Drew will take on the additional role of executive editor of Arena Homme Plus.
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Senior associate editor of Arena, Steve Beale, will assume the same responsibility on the fashion title. He is joined by Jonathan Heaf, former associate editor on The Face, who will take up the same role on Arena Homme Plus.
Doug Lloyd, who has been director of Arena Homme Plus for the past three years, will continue to manage the creative direction and lead the existing team of art director/commissioning editor Tim McIntyre, fashion editor Sam Logan and market editor Sebastien Clivaz.
Meanwhile, Grant Woolhead has moved up to become fashion director on Arena Homme Plus and Andrew Davis has become Arena Group fashion director, to reflect his position across both titles. Danny Flower will continue as publisher of Arena group and Pop.
Dharmash Mistry, managing director of Emap Consumer Media, said the move would enable both titles to share resources and have a bigger pool of talent.
The shake-up comes a week after Maxim announced it was closing its spin-off style magazine, Maxim Fashion, and merging it into the main edition. Asked if there were any moves to do the same at Arena, Mistry said: “Absolutely not”.
“Arena Homme Plus is the pre-eminent men’s global fashion magazine.
Its advertisers, photographers and contributors are in the top echelons of the fashion business. It’s a million miles away from the type of magazines Loaded and Maxim put out. You can understand why those have been rolled in because their objective was probably to get premium advertisers and they probably didn’t.”
By Ruth Addicott
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