Regional publisher Archant has announced the launch of a new "luxurious lifestyle" glossy magazine for Cheshire.
Cheshire Resident joins Cheshire Life and Living Edge in the group's stable of Warrington-based lifestyle titles.
Archant said it was aimed at the "super-luxury" end of the market. It will be distributed free to 20,000 properties valued in the £750,000+ bracket along with a further 5,000 to homes in affluent areas of Manchester and a further 5,000 going to selected high-end businesses.
The title will be edited by Janet Reeder and carry features and photography on food, entertainment, interiors, health and beauty, fashion, travel, motoring and property.
Archant Lifestyle northern publishing director Rhiannon Wragg said: "These are exciting times for the company and these moves demonstrate our determination to remain as market leaders.
"This launch will complete our ambition of layering the Cheshire market with a super-luxury title, a much-loved and contemporary Cheshire Life and the niche lifestyle publication Living Edge. Together, they represent a formidable package for advertisers and readers."