Archant relaunches 16 London magazines under 'The Resident' brand

Archant London has announced a relaunch 16 lifestyle titles under a new pan-London brand called 'The Resident'.

Titles such as The Angel, Living North, The Grove and South West will retain their local content while adopting the Resident brand, chosen from the original The Resident title in Kensington and Chelsea, the company announced this morning.

“To coincide with the rebrand, the titles have had significant investment in design, editorial, production quality and in their digital platforms,” said Archant. “All are now available at the Apple Newsstand and on all smart phones.”

Archant London Managing Director, Will Hattam, said: “Bringing our titles together seemed like the natural thing to do to clearly communicate our unique scale and credibility in the market place.

“It also makes sense that we draw upon the strengths of the Archant group to develop the product in print and provide our clients with greater opportunities including a full multi-media brand offering. Alongside this investment, we have brought much-needed regulation and accountability to the market providing independently audited figures on both our print runs and distribution. 

Vicky Mayer, editor-in Chief, said: “We are delighted with the new look of our magazines. We have created a sophisticated new look for our portfolio of luxury lifestyle titles, with fresh new design, a refined colour palette and strong imagery.

“We pride ourselves on delivering the best editorial content in our market, written by our team of talented and dedicated journalists who know their audiences and areas inside out.”

Archant said that existing local editors and sales teams will remain in place.

The titles in the portfolio are the Resident, SW Resident, The Green Resident, Living South Resident, SW19 Resident, Living North Resident, Westside Resident, The Guide Resident, The Grove Resident, The Fulham Resident, The Angel Resident, The Chiswick Resident, The Richmond Resident, The Mayfair Resident, Northwest Resident and The Hill.

 

 

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