Apple's high-profile "I'm a Mac, I'm a PC" adverts have been "spinning" the truth, according to Dennis computing magazine, PC Pro.
The latest issue of the monthly title lists 32 reasons why PCs are superior to Macs, and busts what it claims are the "myths" proclaimed in Apple's adverts.
Despite being inherently biased in favour of PC usage, PC Pro editor Tim Danton said the title allowed sister publication Mac User to respond to the claims made in its feature. "The problem with the adverts is that they are spinning the truth, I think it's fair to say," said Danton.
PC Pro argues that PCs are faster, cheaper, more environmentally friendly, easier to upgrade and more up to date than Macs. It also claims PCs are easier and cheaper to support, boast the best games and allow people to tailor their computer to their own needs, not Apple's.
Danton said: "The adverts claim that Macs are better designed for fun, but that's simply not true. PCs have much better TV facilities than Macs. So it's all a little twisting of the truth."
The magazine has launched its first podcast on the back of the feature, and it is currently in the top five of the technology category podcasts on iTunes.
The magazine is advertising for an online reporter as it gears up for a redesign and increased multi-platform content.
Danton said the time was right for PC Pro to have "its presence in every possible medium".
He added: "As ever, it's a commercial decision, but we think there's money to be made on the website and through podcasts."
The title recently launched a series of video reviews, but Danton said its use of video would be selective. "The website won't be littered with video reviews in the near future – we'll select the best products for review."
The website redesign will be introduced later this year.