Associated Press yesterday unveiled a new online platform delivering archive footage and broadcast quality video news to digital publishers.
The AP Video Hub has been designed to give online publishers access to breaking news content selected and promoted alongside relevant footage from AP’s archive.
Sue Brooks, AP director of video transformation, said: ‘Video consumption is no longer confined to broadcasters; broadcasters don’t own video anymore. Increasingly the growth is online and digital business.
‘The new digital customers don’t have big satellite systems, the content management systems or the servers to deal with video.
‘They want to access the video content of big, breaking stories but don’t have the pretty sophisticated infrastructure that we have been building up here,’adding
‘The aim of this specific part of the business video transformation was to make it as easy for news-centric websites to use and access our video as it is for the BBC or ITN.”
AP said that the inclusion of archive footage will help build out stories, increasing page views and ‘website stickiness”.
The platform carries a linear steam of video news as well as content organised by topics that will become more prominent on the service’s homepage according to the popularity of the story.
The Video Hub is currently being trialed by eight online news sites in the UK, Germany and the US.
AP is considering several payment models – including a system of AP credits – but has confirmed that access to the service will be by subscription only.