Another bleak forecast for regional paper advertising

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Online’s share of classified advertising spend looks set to overtake regional newspapers next year, according to a new report by Enders Analysis published today.

Last year, classifieds accounted for 26 per cent of total ad spend (£4.8bn). Enders predicts that could be £4.2bn by late 2008 and £3.7bn next year.

“In our view, advertisers are accelerating their shift online as a result of the economic downturn, while the property market’s steep decline depresses associated classifieds,” the report said.

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