The decision by Marks & Spencer to pull all advertising from
Associated Newspaper titles is a foolish one. The retailer, having a
rough time thanks to huge competition on the high street, apparently
believes that the Mail titles are guilty of ‘negative’
reporting of its plight. But such bullyboy tactics can only be counterproductive on several levels.
Apart from being bad PR, it is bound to have an impact on M&S sales among the millions of Mail and Standard readers.
There can be only one response. Journalists, rise up and take your St Michael pants back to the returns counter.